Are you Marketing Digitally?
It is 2018 and 26% of Americans are online constantly according to a study by the Pew Research Center. With the rise in people being online it is time to be sure we are marketing to them! Today I share a few ways on how to help improve your digital presence.
Email Marketing
Have you tried email marketing? The truth of the matter is that most businesses are collecting email addresses but not using them. Email marketing is a great way to keep your brand in front of people who have submitted their email address!
Since you have collected these email addresses, Constant Contact suggests that you should segment your email list into different groups in to order to market to their needs and interests. If you start marketing and segmenting your email lists, Mail Chimp suggests it will lead to a higher open rate by nearly 15%. Think about it this way, you can get 15% more eyes on your business if you just adjust how you are targeting your email list! That can easily lead to additional sales easily!
Search Engine Marketing
Search engine marketing(SEM) is a great way to increase the amount of eyes viewing your website. SEM is when you purchase ads on search engines and websites who have partnerships with search engines to get your brand in front of more people. SEM can be complicated but there are services out there to manage the search engine marketing for you! For most outsourcing SEM can help you get marketing on search engines without adding more work for yourself. Most times with SEM marketing you just pay a total of the amount budgeted to spend on SEM.
Social Media
With close to 3.03 billion people on social media, it is hard as a business to avoid being social. As a business you should be where your customers are and they are on social media. I would suggest that as a business you invest some time into social media. Being active on social media will help keep your business fresh in the minds of potential and current clients.
When using social media make sure you are tailoring your content to fit your audience. More than ever before influencer marketing has became a hit with social media because of how authentic and honest the reviews the influencers give. Forbes says it best:
Authenticity has become a huge focal point in the world of marketing. Millennial consumers were the first generation to make known their preference for authentic content. They don’t want to see digitally altered models or fake celebrity news stories. - (Source)
Lets get Marketing!
Now with the new knowledge you know, that being online is important! Email marketing is a great way to use the email addresses you are collecting when someone purchases something from you online. SEM is a great tool to increase the amount of eyes viewing your website! Lastly, Social media is a great way to keep your business fresh in the minds of your potential and current clients!